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Inside Publications Acquires Cheer Biz News

January 20, 2012
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Inside Publications Acquires Cheer Biz NewsInside Publications is pleased to announce the acquisition of Cheer Biz News, along with its annual titles The Coach’s Handbook, and the All Star Insider, effective January 20th. The publications will be produced in the company’s Atlanta, Georgia headquarters, alongside the company’s existing titles, which include Inside Cheerleading, Inside Gymnastics, Inside Volleyball and the Coach’s Guide and Buyer’s Directory.

Cheer Biz News, founded in 2005, is the news magazine for the All Star community, providing cheer club owners and coaches with the latest industry news, team profiles, product spotlights, fitness segments, business and motivation articles, along with useful advice for building and running a successful program.

Inside Publications, celebrating its 10thAnniversary this year, launched Inside Cheerleading magazine in 2004, covering all segments of the cheerleading community with engaging features and substantive articles. The acquisition adds a new dimension of coverage and ensures a leadership position in providing news, information and entertaining features to the All Star Community.

“We saw this acquisition as an ideal way to expand our coverage of the cheerleading community, and feel that Cheer Biz News, the Coach’s Handbook, and the All Star Insider are the perfect extensions of Inside Cheerleading magazine,” says Chris Korotky, President of Inside Publications. “The publications add a new dimension which positions us well in reaching every segment of the market, including the athlete, coach, club owner and industry member. We can build on the strong foundation that Cheer Biz News established, and will continue to help gym owners and coaches succeed in the All Star marketplace. We plan to combine the Coach’s Handbook with our Annual Coach’s Guide to produce the perfect resource guide and buyer’s directory for the All Star community.”

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